Cheffin
Cooking Application
Cheffin is a social media platform for sharing and picking up new recipes to try. It is an application for foodies, people who like to cook, and people interested in learning how to cook
About The Product
Why the market needs Cheffin
There aren't any niche social media platforms focusing on cooking and cuisine culture, where the users make the content and interact with each other. People are missing the chance to learn how to cook new recipes straight from other people.
What Cheffin Delivers
A niche social media platform for people focused on the topic of cooking to teach, and learn new recipes from other people on the platform.
Main Goals
Organized Saving
Make it easy to save recipes and find them on the user profile.
Source of Content
Provide the user with new recipes, ideas, and tips through interacting with a community focused on a niche topic.
Easily Browse
Serve content to users tailored to them so they can see and learn about recipes corresponding to what they choose.
Target Market / Persona
Tony Angelo, 24
Devices
iPhone Pro, Macbook Pro
Apps
Instagram, Doordash, facebook, Twitter
Description
Casual Foodie who loves to cook and eat good food by himself or with friends. Usually on social media platforms updating posts and stories.
Behaviors
Posts on social media platforms often, likes to eat with friends, likes to cook for, and with friends, captures moments with good food and drinks on social media.
Needs / Goals
Gratification from approval of content, needs to find different recipes to cook, to have a niche platform to browser and post on about a specific topic.
Main Use Cases
- - Sharing recipes
- - Finding new recipes
- - To build a following for food bloggers
- - To Advertise specific products or services on the a niche audience
- - Find recipes or cooking tips
Frank Foodie
I want to browse and find new recipes.
Rick Recipe
I am a food blogger and want to make compelling posts to build a following in the cooking community.
Information Architecture
Wireframes
High Fidelity
Features
Curated Content
Right when you start your Cheffin experience you will have a curated feed for exactly what you like. This will ensure an immediate engagement.
Search keywords to find topics to follow, Add favorite topics to be served content related to them, Quick and easy one step on-boarding to make it quicker.
Forum Page
It is great to have community, with the topics page you can find all kinds of information on any posted cuisine topic. In addition you can add your own topic to the forum board.
Search keywords to find topics, Gain info from posts, Comment your opinion or tips.
