Luggage Finder
Travel Accessory Application
Luggage Finder's purpose is to grant peace of mind to flyers, making sure they stay in charge of their belongings.
Why we need this product
There are many flights daily, and the one thing all flyers have in common is that they carry luggage. When people travel they want to know that all of their belongings are safe. For this reason we want to make flyers feel in charge of, and connected with their belongings even after departing with them.
Goals
Product Goals
Luggage Tracker is a product aiming to solve the problem of lost or misdirected luggage. This product is for making recovering lost luggage much easier.
Business Goals
The goal is to sell a mobile software tool and possibly physical tool as an upsell and smooth reassurance when something goes wrong with a flyer’s luggage.
Project Process Map
This diagram shows my process while working on this project.
Target Market
Jamie Jet
About
- • Flies often for business and to visit family or friends
- • Age 30 - 55
- • College educated.
- • Lives in San Francisco.
- • Works at medical device company in SF doing sales.
- • May have a family at home.
Behaviors
- • On their phone often.
- • In a rush at airports due to connecting flights.
- • Tries to find efficient solutions for reoccurring events
- • Travels with a carry on and check in baggage
- • Loves to visit family since they live in a different state
- • Sometimes flies international
Needs / Goals
- • Better flight info communication and bag tracking
- • A way to get across the airport in a very timely manner
- • To be able to bypass lines or wait times
- • Consistent and relevant sign-age
Learning Goals
- • What are the biggest pains with traveling?
- • How do people spend their money while traveling?
- • What are peoples biggest concerns during air travel?
Interviews
Conducted 12 interviews
I went out and interviewed people who have experience traveling by flight. This ranged from frequent to occasional flyers.
After conducting all 12 interviews I found some strong and basic common denominators. I found that almost all interviews have had trouble with checked luggage. Since it is their belongings people feel protective or have a connection with it. So one of my main take away is that people want to feel safe and secure about their belongings.
Quotes
Key quotes from interviews
"I Was on a vacation for a week without my belongings"
"I was Going to France and my suitcase went to Canada"
"Sometimes you wonder if your bag will make it on the same plane, especially when it is checked in late and then you are told there is no more carry on room in the plane."
"when the carry on storage has no more room they make the remaining passengers check their bags, leaving you with some concern."
Compiling Interview Data & Quotes
What Does This Mean?
1. People are very attached to their belongings
2. People value peace of mind
3. If someone's luggage gets lost it can ruin their trip
Problem Statement
Jamie Jet wants to have peace of mind about their checked luggage and be able to easily recover it, if lost. There is no current way to see the status of the location of luggage and recovering can be a pain.
Solution Statement
To give Jamie Jet peace of mind Luggage Tracker will let them find out the luggage's location. Additionally it will be connected with the airlines and airports contacts and schedule information. This will help recover lost or misguided luggage faster in addition to giving peace of mind knowing exactly what is happening.